Brand Protection In China

How To Protect Your Brand On The Internet In China?

The overall landscape of the Internet in China is changing rapidly thanks to advancements in tech and Internet penetration. This has lead to rapid growth in e-commerce, social media, and web content activity.

On one hand, this brings plenty of opportunities for companies to market their products and services online in China.

On the other hand, the fast-pace of development also increases serious threats such as counterfeiting, phishing, cybersquatting, parallel import, unfair competition and other types of infringement.

In the last 2 years, we notified over 250 hosting providers and 450 registrars across the world in a variety of different languages, adapting our notifications to local laws and regulations.

Our Solution

Thomsen Trampedach monitors across Chinese marketplaces, social media platforms, and search engine results for your trademark in Chinese script,  in combination with relevant keywords. Thomsen Trampedach tailors a strategy reflecting the needs of each client and focuses on delivering a transparent and efficient solution for all needs.


Monitoring of more than 100 Chinese Marketplaces, including mobile-only marketplaces (e.g. Pinduoduo and Weidian).

Monitoring of the largest Chinese social media platforms, including WeChat, Weibo and Xiaohongshu.

Monitoring of the top 30 results from the results pages of the largest search engines (SERP).

Monitoring of international social media platforms, search engines and marketplaces for the presence of unlawful activities.

Results are filtered and infringement proactively identified using human intelligence and specialized legal knowledge.

Investigation & Enforcement

Through our web-based case management and enforcement system Pliano®, our Chinese and Chinese-speaking experts will make use of identifiers such as Wechat/QQ IDs, email addresses, images and user names to reveal more cases, and collect evidence of abuse on Social Media Platforms. Once the scope of the abuse has been established, our experts will use Pliano® to send complaints based on Chinese law to the relevant intermediary or content owner.

We store all relevant data related to the case in our web-based case management and enforcement tool Pliano®. Each “case” includes a URL, investigation notes, suggested actions, a screenshot, the takedown process, and correspondence between infringer, the client and us.

To preserve and enhance your goodwill, we always advocate an educational approach where bad faith is not evident. This is because many platforms don’t provide the user with the option of filing counter notifications, and the fact that not all Internet users have a complete understanding of the law. In these circumstances we find a softer approach more conducive towards achieving results.

Premade enforcement mechanisms for over 70 + Chinese Marketplaces and Social Media platforms.

Added Value

Thomsen Trampedach will suggest the opening of online stores on platforms where your IPR is being abused in order to educate Chinese consumers and increase your sales.

Thomsen Trampedach will suggest and can register Chinese domain names across all TLDs (.cn and .中国), as well as all new Chinese gTLDs.

Thomsen Trampedach can register user names across Chinese social media sites, as well as IPP platforms such as the WeChat Brand Protection Platform.

Our Partner in China

Offline Actions
Together with our local partner in China, PSU China we can help with offline investigations, and onsite operational support. PSU China is experienced in localisation of counterfeit producing factories and collection of notarised evidence (such as test purchases). Together with PSU China, we offer a complete brand protection solution in China where we monitor, analyse and enforce on online abuse, and in severe cases of counterfeit distribution evaluate together with the client and PSU China whether additional on-the-ground investigations could be of interest before alarming the infringer with a take down notice. This way we can truly get to the root of the problem.

Our Professionals

In This Niche

If you are interested in learning more, please contact Zuzanna or Xue Li by email or phone.


Zuzanna Seczkowska

+45 71 50 54 77


Connect to Our WeChat Account for Latest TT News in Chinese!


Xue Li

0045 2680 7931
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