Web Content Monitoring

How To Protect Your Brand From Abuse In Web Content?

Every day, an unprecedented amount of textual and visual content is published on websites with the intent of taking unfair advantage of the goodwill of well-known brands.

This means that brand owners should monitor top ranking and newly indexed results. These highranking results are relevant as they are most likely to be viewed by unsuspecting consumers. Keeping the highest-ranking 30 results “clean” should be a priority for every brand, and newly indexed results should be monitored to mitigate risk.

Monitoring should be set up from a variety of IPs and using various languages and scripts as content varies depending on user location. Only in this way can brand owners monitor locally with a global reach.

In the last 2 years, we notified over 250 hosting providers and 450 registrars across the world in a variety of different languages, adapting our notifications to local laws and regulations.

Our Solution

Thomsen Trampedach monitors for brand abuse on websites, blogs, meta tags, images and source code from publicly available data. Monitoring is set up for keywords + call to action, and unique text identifiers from identified cases. Thomsen Trampedach tailors a strategy according to the needs of each client and focuses on delivering a transparent and efficient solution for all needs.

Detection

Monitoring of the newly indexed and 30 top ranking results in major search engines.

Image Monitoring for copyrighted images, and recognition technology for manipulated versions of brand logos.

Searches are set up with different keywords and from different IP addresses.

Filtering of results and proactive identification of infringement using specialized legal knowledge and online investigation techniques.

Investigation & Enforcement

Through our case-management and enforcement system Pliano®, our experts will make use of unique identifiers such as images, contact information, texts, WHOIS data to reveal more cases. Once the scope of the abuse has been established, our experts will send complaints through Pliano® to the relevant intermediary such as hosting provider, registrar or to the content owner and in severe cases escalate the case to local law enforcement on the basis of applicable laws and regulations.

We store all relevant data related to the case in Pliano®. Each “case” includes a URL, investigation notes, suggested action, a screenshot, the takedown process and correspondence between infringer, client and us.

We also offer domain name landscape reports on a one time basis (limited to one brand name). A landscape report will provide you with an overview of already registered domain names. You will receive a list of taken domain names in an excel file together with available WHOIS data.

Premade enforcement mechanisms for over 200 + Marketplaces.

Mitigation Of Risk

Thomsen Trampedach has assisted more than a dozen brands and regions applying for their own new gTLD. We can help you too.

Thomsen Trampedach can suggest and register domain names across all top-level domains.

Thomsen Trampedach can register user names across social media sites and important local sites.

Offline Actions
Together with our local partners, we can help you with arbitration procedures across all TLDs (UDRP, CNDRP etc.)

Our Professionals

In This Niche

If you are interested in learning more, please contact Marco Martinelli or Niklas Fridman.

Master in Business and Development Studies

Andreas Juchli

0045 2680 7930
aj@thomsentrampedach.com
BUSINESS DEVELOPMENT MANAGER

Niklas Per Fridman

0045 2465 2621
nf@thomsentrampedach.com
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