Domains are most likely not your core competence, yet you recognize their importance in securing your intellectual property online. However, as your company has grown the complexity of managing your domains across segments, brands and regions has become greater. Maybe ordering has become decentralized and you’re using a variety of domain providers? You know this as inefficient use of your resources and it presents a number of risks:

- Inability to obtain a valuable domain
- Loss of a valuable domain
- Gaps in your domain portfolio
- Vulnerability to “phishing”, “grabbing”, “parasiting” and "typosquatting"
- Failure to utilize your full online marketing potential

To obtain the best positioning online, and completely control your domain portfolio, you need both a complete overview of your portfolio and a domain strategy.

At Thomsen Trampedach we have broad experience of managing domains from both the provider and the company side. We can help you in a three step process that will immediately consolidate your current situation and provide a framework for moving forwards:

The first step is to provide an analysis report which gives a complete overview based on company names, brands, trademarks, products, and desired geographical coverage. Any gap or data inconsistency will be included in the report, as well as our recommended approach for further action.

When holding the analysis report up against your company’s or group’s marketing and brand strategies, as well as philosophy and vision, a domain name strategy emerges. This will consist of immediate actions, but also provide guidelines for future procedure.

Defining the domain portfolio according to the domain name strategy, adds transparency and predictability to domain-related processes, increases efficiency and reduces internal cost.

Our intention is to work closely with you as a partner and help to implement the domain strategy. We can assist you in this process by providing the following services:

- Full project management
- Assistance with consolidation of your domain portfolio
- Assessment and selection of the best domain service provider for your needs
- Recovery of domain names and recommended legal action where necessary

If you are interested in hearing more about what we can do for your company, why don’t you contact us for a no-obligation high level review of your company’s domain name portfolio?